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Out-the-box Customer Acquisition for Your Out-of-the-box SaaS Products
You’ve poured your heart, soul, investment revenue, and one jillion sleepless nights into creating an incredible SaaS product offering.
And you know exactly how it will change the game for so many people out there.
There’s just one obstacle – you haven’t got many customers walking through the proverbial door. As a fellow SaaS company, we understand that customer acquisition is the lifeblood of any SaaS business.
That means that if there isn’t a solid strategy to bring them in, even the most brilliant products won’t get traction.
It’s a frustrating place to be, and it really puts the pressure on you.
The good news is that you’ve got plenty of options for where to go to supercharge your customer acquisition strategy.
There are a million articles out there on strategies like:
- Contacting your customers personally to find out their needs
- Investing in SEO-boosted content marketing
- Referral rewards
- Personalized onboarding
- Webinars, demos, and masterclasses
And those are all great recommendations. But if you want to get more customers, you’ll have to do things the others aren’t doing.That’s why we’ve pulled together some of the most out-of-the-box customer acquisition strategies to get your creative juices flowing. Because your next customer might be where you least expect it.
Develop relationships with universities and students
This is more of a long game and works in two ways. First working with universities can give birth to interesting research, publications, products, and campaigns.
You also establish your credibility faster, expand your brand and business network, and get more attention all around.
When you work with students (offering them free webinars, inviting them to your events, mentoring), you establish brand loyalty and have access to a potential workforce.
Co-create content with lateral industry influencers
Sometimes shortcuts are great! Industry influencers can help you make valuable content that shows off your expertise and the benefits of your SaaS product.
It’s important to choose them wisely – they should be reliable, have a good reputation, and have an audience that needs your solutions.
And, importantly, broaden your network of influencers. You want influencers in industries that can benefit from your solution.
Macro-influencers will have a larger audience over a wider geographical area, but micro-influencers will have a small, locally-based audience. Which would work best for you?
Targeting niche online communities
It really can pay to go super-niche. Find and comb niche online forums, social media groups, and other communities where your target audience is engaged and active.
You’ll have to invest some time and give the community value. Engage with them by sharing helpful content. Answer their questions. Occasionally showcase your SaaS product’s value- doing it all the time will turn them off.
Hosting virtual hackathons or innovation challenges
Bring in all the tech-heads for some fun – developers, data scientists, people in incubators – bring ‘em all to create innovative solutions using your SaaS product in a virtual challenge.
Always select a good prize that will generate buzz. Yeah, free subscriptions can be great, but people love big bucks. The competition can show the versatility of your software, so be open-minded about how people might want to use your solutions.
With Bluefort’s end-to-end SaaS software platform, you can streamline your processes and take automation to the next level, to effortlessly personalise your customer experience.
Use augmented reality (AR) and virtual reality (VR) experiences
This is a great way to be memorable. Create immersive demonstrations of your SaaS product so that potential customers get a better understanding of how your software makes their life easier.
What would their world look like with your solutions in it? How would they feel better?
Create a networking community for your customers
One of the most tantalizing (but rare) strategies we’ve come across is creating chances for their own customers to meet one another and develop relationships outside of them.
They did everything from live events to promoting the customers’ business and even personal introductions. If potential customers know that you’re so dedicated to their success that you’ll form outside relationships for them, they’ll be more likely to sign on.
Don’t ignore Z
They’re around 1/4 of the workforce and they’re inexplicably ignored for the most part. But soon they’re going to be making a lot more of the crucial decisions, so why not give them the attention others won’t?
Here are a few points to drive home how they can be reached:
- 62% of Gen Z said social proof makes them confident to buy something.
- Gen Z holds $44 billion of buying power in the U.S.
- 46% of Gen Z say they are stressed all or most of the time.
- 37% of Gen Z rejected a job because it clashed with their ethics.
(stats https://www.answeriq.com/gen-z-statistics/)
Even just general stats like that shed light on the financial potential and what types of problems they’ll need solving.
Collaborating with charities and non-profit organizations
Consider partnering with social causes that align with your company’s mission and values.
Whether you collaborate on content to raise awareness, co-sponsoring live events, or giving them your software solutions for free, there’s a huge range of things you can do.
It’s all about getting creative and figuring out how you can best meet their needs. Working with charities and NPOs shows you’re committed to your beliefs and want to make a positive impact. It’s a great way to build trust and make the world a better place at the same time.
You can do it
When it comes to customer acquisition strategies, your strongest ally is always going to be the unshakable belief in your product. That will give you the strength and stamina to put in the work you need to get those long-life customers.
Stay creative and open-minded as you figure out which acquisition strategy combination will work best for you and any given time. Though the well-traveled paths can offer plenty of help, being willing to do the things that others aren’t, can help you find the customers that others have overlooked or been unable to reach.
Keep pushing the boundaries of what’s possible. After all, that’s what worked for your products.
86% of consumers will leave a brand they trusted after two bad customer experiences.
– Emplifi
So if you’re looking to give your subscribers the best possible experience (and reduce churn!), make sure personalization is at the top of your priority list—it could be the difference between success and failure.
And if you give these SaaS customer personalization tips a try, you’ll be on track to providing them an unforgettable experience that keeps them coming back for more.
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