Latest insights from our blog.

When you work RevOps in a SaaS company, you face a lot of challenges. And those challenges raise a lot of questions when it comes to scaling your business with speed. Questions like: How can we align our sales, marketing, and customer service when we have silos? Why are we struggling to create a seamless customer experience? How can we keep up the pace of scaling, especially for the SDRs? How can we build out to generate more and more leads? What’s the best way for CSMs to nurture subscribers and help them understand how to optimize their user experience? How can we leverage the subscriber base to maximize upselling and cross-selling? If these sound familiar, you’re probably in the middle of scaling your SaaS brand. And you’ve hit a few roadblocks in your RevOps along the way. We get it. We’re a SaaS company too. That’s why we’ve pulled together our experience and knowledge to help you with the RevOps headaches that at best stifle your growth and at worst keep you up at night with stress and upset. This article is a guide to the world of RevOps, its benefits, key components, and best practices for implementation. By the end of it, you’ll have a clear understanding of how streamlined RevOps works. You deserve to have your SaaS operations run smoothly and to have a team that has the tools it needs to run your RevOps so that your lives area whole lot easier and your revenue much bigger. Break silos, drive revenue. Learn strategies to streamline your SaaS Revenue Operations! In this guide: Understanding RevOps: The Foundation of SaaS Success Marketing, Sales, and Customer Services: The Trifecta of Awesome Marketing in RevOps Sales in RevOps Customer Service in RevOps The RevOps…Opposition SaaS RevOps Success: Best Practices Speeding Up Your SaaS Game: The Need for Velocity in RevOps Maximize your business growth with Bluefort’s end-to-end SaaS software platform. Unleash your revenue potential and deliver unmatched subscriber experiences. Understanding RevOps: The Foundation of SaaS Success RevOps, short for Revenue Operations, combines marketing, sales, and customer service into a unified business model. This means it must break down traditional silos. It demands constant and consistent collaboration between these departments with the aim of creating a more centralized customer experience. And it needs to show specific results- driving increased revenue growth. The problem is (as anyone working in RevOps knows) that the SaaS landscape runs at breakneck speed. We’re talking blink-and-you-miss-huge-changes. Those changes can be industry trends, disruption, or competitor gains. On top of that is the rapid pace of your company’s own growth. Nine times out of ten, a SaaS company explodes FAST, and RevOps is meant to suddenly magic an enormous customer base out of thin air. That’s a huge ask. Which is why adopting the best RevOps model possible is essential to scale your SaaS business, stay ahead of the competition, and bring in that sweet cash. Marketing, Sales, and Customer Services: The Trifecta of Awesome Bringing together marketing, sales, and customer service teams under one umbrella is no mean feat. But when it works, it’s a beautiful thing because it ensures that your customers receive a consistent, high-quality experience at every touchpoint of their journey. That’s exactly what they want and that’s what keeps them coming back to you for more. Let’s have a quick look at the role of each team in RevOps. Marketing in RevOps It goes without saying that marketing plays a critical role in the RevOps framework because it lets people know the brand exists. It piques their interest and generates leads. The RevOps marketing team must work closely with sales and customer success teams to make sure that all messaging is consistent, targeted to the right audience, and meets the ever-changing needs of potential SaaS customers. When marketing gets the right insight about ideal customers, they can create more effective campaigns and generate higher quality leads for the sales team. Some key marketing strategies in a RevOps model might include: Content marketing to educate and engage potential customers Social media marketing to build brand awareness, generate curiosity, and connect with prospects Email marketing to nurture leads and keep your brand top-of-mind Search engine optimization (SEO) and pay-per-click (PPC) adverts to drive targeted traffic to your website Disruptive advertising to differentiate the brand Sales in RevOps Sales Development Reps are the foot soldiers of RevOps. They’re brought in, expected to deliver with extremely tight deadlines, and have to work, often with cold leads. Whatever they’re given, they convert suspects into prospects. RevOps SDRs collaborate with marketing to get the necessary resources and information to generate interest. They then work with the Account Executives (AEs), who get the deal done. Key sales activities in RevOps include: Prospecting and lead qualification Spotting new opportunities Booking and facilitating product demos and presentations Negotiating contracts and closing deals Customer Service in RevOps Given how much customer churn plagues the SaaS market, customer service plays a vital role in nurturing the entire customer lifetime cycle. Customer Success Managers (CSMs) ensure that customers hang around and spend as much as possible. They’re tasked with customer retention, improving the ROI on acquisition, and the CLV (customer lifetime value). It’s a delicate operation because they’re in charge of anticipating the ever-changing needs and wants of SaaS customers, as well as ensuring customers know what they’re doing with the products they have. Customer service teams work closely with both marketing and sales to make sure that customers receive consistent support and information throughout their entire journey. Key customer success activities in RevOps include: Giving good support through various channels (e.g., phone, email, chat) when it’s needed Proactively addressing potential issues and concerns Gathering feedback from customers to inform product improvements, offerings and innovation, and marketing messaging Identifying and closing upsell and cross-sell opportunities Helping customers to make the most of the products they use and adjusting where necessary These roles form the backbone of your RevOps team. They drive revenue growth and enhance the customer experience and satisfaction. Of course, they’ve got to do all this in the face of some serious opposition. The RevOps…Opposition The Trifecta face opposition to their success everywhere. Here are four that the SaaS companies we work with are constantly up against: Lack of cross-functional collaboration: There can be a lack of good collaboration between the sales, marketing, and customer success departments because data is siloed. You probably winced just at the thought of silos. We don’t blame you. Silos are a nightmare. They’re also very common. And they kill your bottom line. The reason is simple – when teams work in isolation and don't communicate, the whole customer experience disintegrates. Data gets lost. Mismatched. Fragmented. That means crucial information and insights might not be shared or used, which means strategies aren’t aligned. Opportunities are missed. And because the teams aren’t growing together, they can’t cross-fertilize each other’s ideas to solve problems. Inefficient processes and tools: SaaS RevOps teams usually have to juggle a Frankensteined mismatch of multiple tools and processes. They’re not fully integrated. They’re not optimized. This means unnecessary inefficiencies in day-to-day operations. How can they quickly respond to changing market conditions or customer needs? They can’t. And when there is no unified data platform, insights are incomplete or inaccurate. That hinders data-driven decision-making and revenue growth. Difficulty in measuring and optimizing performance: When silos abound, there’s not an integrated process, and the SaaS continually evolves, it’s hard to establish clear, measurable, and actionable performance metrics (or KPIs). On top of that, when there’s no real-time visibility into performance, it’s hard to figure out which areas need to be improved and which strategies need to pivot. Then significant scaling becomes a pipe dream. Rapid scaling and customer base expansion: Speaking of scaling, SaaS RevOps faces huge pressure to scale fast and grow the customer base at a breakneck speed. But when they must act fast 24-7 but can’t adapt their strategies, processes, and tools you get shortcuts and compromises in quality. That’s not going to help customer acquisition or retention. Rapid growth, high levels of service, and retention rates have to be balanced and the teams must be able to work together. When there's no collaboration between teams, important customer feedback might not make its way to the right people in time. That means essential improvements and bug fixes get delayed, and nobody wants to use a service that's slow to improve. Plus, without cross-functional teamwork, you can end up with misaligned priorities and duplicated efforts, which just wastes valuable resources. All of this adds up, making it harder for SaaS businesses to grow and thrive. So breaking down those barriers and getting everyone on the same page is crucial for keeping customers satisfied and protecting the company's bottom line.. None of this is the fault of the RevOps teams. They can only do what they have the tools and the resources to do. But if they’re given the tools and resources they need, they are aligned, collaborating, and driving revenue growth and customer satisfaction. So what can you as a SaaS company do to eliminate these problems, scale your growth and establish excellent customer retention rates? Optimize subscription success and unleash growth. From strategy to operations with Buefort's all-in-one SaaS platform. SaaS RevOps Success: Best Practices Follow these best practices to implement a successful RevOps strategy in your SaaS business: 1. Assess your RevOps’ current state to see how much works, what needs to be changed, and any resistance/concerns about change. (Note: Don’t overlook resistance to change. People don’t generally like change, even if it’s in their best interests. Your RevOps teams will let you know exactly what they’re concerned about if they feel safe and encouraged to do so. And you’ll need to show them everything they have to gain by changing to get them on side.) Schedule regular meetings, encourage open channels of communication in the teams, and ask for their suggestions on what they need to do their jobs. Openly discussing potential challenges and outlining a well-defined plan for overcoming them can help alleviate concerns and build trust among team members. Providing ongoing training and support throughout the transition which will equip your people with the necessary skills and knowledge to succeed in their new roles. Then take customer feedback into account. What’s missing? Why did customers who left leave? What do they wish would change? What do they like? It can be tough to listen to criticism, but it’s actually gold. Customers literally tell you what you have to do to make them happy. You as a SaaS company operate at high-speed, but you don't have to rush the process or neglect to establish clear goals and metrics. Thoroughly analyze current operations, find your areas to improve, nail down the measurable objectives. 2. Break Down Silos Some strategies for breaking down silos in a RevOps model include: Establishing clear lines of communication between departments Choose RevOps tools that streamline process and integrate data in real time, easily Encouraging cross-functional team meetings and brainstorming sessions Align and share KPIs and metrics across all teams Develop a shared understanding of the customer journey and each team's role in it 3. Choose the KPIs You’ve got a lot of choice, but here are some of the most helpful: Monthly Recurring Revenue (MRR): Critical for SaaS because it measures the total predictable revenue generated each month from subscriptions. This shows the health of the business and helps you spot trends in revenue growth or decline. Some companies prefer ARR, but the math is pretty simple to convert between the two. Customer Acquisition Cost (CAC): This is the total cost of acquiring a new customer, including marketing, sales, and onboarding expenses. It shows how efficient the RevOps acquisition strategies are so that they can adjust. Customer Lifetime Value (CLTV): One of the holy grails of KPIs – this is the total revenue a company wants to generate from a customer throughout their entire relationship. This is all about long-term value and needs its own strategies. Churn Rate: The percentage of customers who cancel. A high churn rate can point toward root causes like poor customer user experience and product fit. Sales Conversion Rate: This measures the percentage of leads that convert into paying customers. It gives insight into where bottlenecks in the sales funnel might be. 4. Build a Loyal Subscriber Base At the centre of any successful SaaS business is a strong subscriber base. It’s so important to build a base that is not only broad, but deep as well. You don’t want them going anywhere! You probably already have your team in place, hitting those phones, booking demos. And that’s a great place to start. And there are other things that RevOps can do to help the base grow. Personalized customer experience: Customers expect personalized experiences tailored to their unique needs and preferences. Data insights and customer feedback can help RevOps create targeted marketing campaigns, offer customized product recommendations, and provide relevant support resources that resonate with their users. Proactive customer success management: Engaging with customers will help RevOps weed out issues before those issues escalate, ensuring customers get maximum value. Whether that’s regular check-ins, useful onboarding materials, and best practices, customers need to know how to meet their goals with your product. When the right upselling and cross-selling opportunities are spotted, companies can introduce their customers to new products that make their experience even better. As a tip here, upsell and cross-sell is always more effective when it’s based on existing product usage rather than just which products the customer doesn’t already have. Exceptional customer support: Fast, efficient, and empathetic customer support builds loyalty and trust. Support staff should be trained and equipped with tools (like chat bots) that help them work to their potential and assure customers that they’ve got help when they need it. Continuous product improvement: Using customer feedback (and working with DevOps on prioritizing features and improvements) will keep customers engaged, buying, and spreading the word about you. It also gives you a competitive edge. Customer-centric culture: It’s more than just lip-service. It’s creating a culture that motivates and equips RevOps to show the customer that their needs are important. Customers will stay and they will convert if they know a SaaS company strives to deliver the best possible customer experience. So, how to do this? All these changes can feel pretty overwhelming. In fact, this level of change in your RevOps can seem like a huge task that could be extremely disruptive, and… …dare we say it - slow down your growth. But it doesn’t have to be like that. And here’s the best news. The technology that ties all the needs of the RevOps team together in one solution also puts speed at the center. Speeding Up Your SaaS Game: The Need for Velocity in RevOps Speed is everything. That’s why the solution has to not only help you streamline everything, but make everything much faster. Which helps you act faster. That’s why a digital automation platform is a necessity. You’re a SaaS company. You understand that the simpler and more powerful a solution, the better. Automation can unify ALL your processes and sort out all the routine tasks and processes throughout the end-to-end cycle. Here’s what you can gain with an end-to-end automation solution that solves the RevOps problems that hold back your growth and revenue, fast: Accelerated lead management: Automation speeds up the process of capturing, tracking, and nurturing leads. Your SDRs only need to focus on engaging and converting your leads. Fast-tracking email campaigns: Automating email marketing means RevOps teams to quickly send personalized, targeted upselling and cross-selling messages at the optimal time. More engagement, better results. Ultra-fast sales forecasting: Automated data analysis means accurate sales forecasts faster. Resources can be allocated to the right place at the right time. And you can make informed decisions that drive revenue growth. Rapid customer segmentation: As you scale, automation tools create detailed segments based on behavior, preferences, and needs. RevOps will have a much better idea of how to give your customer base an excellent customer experience. Expedited billing and invoicing: Automating financial processes like billing, invoicing and recurring revenue cuts down on errors and brings in that revenue with timely, trackable payments. That means healthy cash flow no matter how fast you’re growing. Boosted customer support response time: Because automation handles routine customer support tasks like ticket assignment and responses to common queries, support teams can quickly focus on solving more complex issues and building long-term relationships with customers. Real-time performance metrics: Automation can collect and analyze key performance data and KPIs in real time, which means RevOps has the insight they need to come up with the best strategies, find growth opportunities, and maximize revenue potential. Identified upsell and cross-sell opportunities: Automation analyzes customer behavior and purchase history so it can quickly spot potential upselling and cross-selling opportunities. This cuts an enormous RevOps cost, brings in new revenue, and enhances customer experience. Breaks down data silos with real-time sharing: Automation allows for real-time data sharing across departments. No more silos. Everyone has access to the information they need to unify the approach to driving growth. All this help means your RevOps team is free to focus on building that customer base as much as possible, bringing in revenue, and crushing churn for good. You and your RevOps have a lot to do. And you have to do it fast. The digital advantage that you believe that your customers deserve? You deserve it too. The future of your SaaS business is in your hands – make the most of it by implementing streamlined RevOps today. 86% of consumers will leave a brand they trusted after two bad customer experiences. - Emplifi So if you’re looking to give your subscribers the best possible experience (and reduce churn!), make sure personalization is at the top of your priority list—it could be the difference between success and failure. And if you give these SaaS customer personalization tips a try, you’ll be on track to providing them an unforgettable experience that keeps them coming back for more. Ready to elevate your SaaS success? Drive growth, crush churn. Transform your subscription business revenue strategy with Bluefort.

Chasing small overdue payments is a nightmare. It keeps CFOs and their teams up at night with sheer exhaustion and frustration. At best it’s something that saps your time and your soul. At worst it will have you questioning life and reality. It’s something so many of us have gone through. And it’s an end-to-end process that always follows the same pattern. Does this sound familiar to you? The Polite Reminder Okay, so you‘ve just noticed that a client has missed a payment. You think “Hmm, that’s odd and send them a gentle nudge- a polite reminder sent. But first you agonize over the wording - DON’T BE RUDE! There might even be a few smiley faces in there (you know who you are) and not too many exclamation marks. Anything to remind them “We’re friendly! We’re not mad! You can pay in this very easy way and let’s put it behind us.” And then…tumbleweeds in the inbox… Want to get paid much faster and improve cashflow? ​Revolutionize the way your business handles payments with Bluefort TAPP. The Voicemail Diplomat So then you move on to the next stage: phone calls. Your optimistic fingers might dial, excited, anticipating something. Anything. Nothing except endless rings. On hold to the same two songs everyone plays when you’re on hold, and then, just the voicemail. So you leave messages so diplomatic you wonder how on earth no one ever contacted you to be an ambassador. Yes, it’s urgent but we’re here to listen We understand what you might be going through We’re looking forward to sorting this out for everyone And the calls are unreturned. Your eye starts to twitch. You might pop an ibuprofen. Maybe two. The Passive-Aggressive (but oh so Creative) Escalation Desperate times call for desperate measures. Trying to get their attention in any way possible. Eye-catching payment reminders. Meme-inspired emails. Poetic verses about the beauty of prompt payments. And when it gets bad, the LinkedIn post about paying on time. It’s all creative ways to get the client to definitely, absolutely, fully know that they have our attention. All you want is to not have that invoice sitting on your desk or blinking on your screen, mocking you. Mocking you most cruelly. Which is a fun pressure to feel when you’re talking to stakeholders about revenue in. Note: this is where the sleepless nights really kick in. The Great Detective Because you obviously have nothing better to you, it’s time to channel your inner Angela Lansbury. Or Poirot. Or Benoit Blanc. (Whatever floats your boat.) And with your double espresso because you’re tired, you try to find them. LinkedIn. Facebook. Twitter. Insta. TikTok. Looking for something that gives the slightest bit of hope that they’re 1) alive 2) still trading 3) have money to pay their debts. You probably know where your client likes to get their coffee, and what their favorite band is, but unless you find some magical sentence like “just landed a huge account”, you’re probably feeling a lot more nervous. The Emotional Roller Coaster Days turn into weeks. Weeks into months. You’ve been sending them more messages than your best friend. You don’t even remember the last time you didn’t think of them. The emotions are all over the place. Hope. Despair. Cruel optimism. Frustration. More excuses. More “It’s getting paid today. It’s first on the list” as you pop ulcer medication and eyeroll yourself into a coma. And you can’t believe how much time and mental space this overdue payment has cost. Then the big philosophical questions start - What is life? This can’t be it, right? What has happened to me?! Will I never be able to close out this invoice spreadsheet?!?   Epilogue: The Triumph (Or So We Hope) But then, 2 months late, 5 months, 7 months late, it happens! It’s paid. Not with a bang, but a whimper. It really happened! You won! You no longer have to sleep under your desk. You can emotionally let the chase go. You’re packing up to finally go home, and then… You realize another client’s payment is late. Give me strength. It’s a truly awful experience. It takes its toll on your work life and your bottom line.You’ve probably already tried things to tackle this problem (besides changing your name and leaving the country and business altogether). But just in case you missed one, here are some things you can do to cut down on the frequency of chasing small overdue payments: Set up clear payment terms from the beginning Follow it up more regularly (ie before the payment is late) Change your approach from aggressive or confrontational to collaborative from the start Stop using the wrong way to communicate (ie email chasing vs. a phone call) Offer flexible payment options using the client’s preferred method of payment Use automation so that much more of the process is taken care for you. Whatever you decide to do, just know that you’re not alone. Most finance people know all about this, the worst end-to-end process. Hang in there- that payment’s coming. Eventually. 86% of consumers will leave a brand they trusted after two bad customer experiences. - Emplifi So if you’re looking to give your subscribers the best possible experience (and reduce churn!), make sure personalization is at the top of your priority list—it could be the difference between success and failure. And if you give these SaaS customer personalization tips a try, you’ll be on track to providing them an unforgettable experience that keeps them coming back for more. Ready to provide your customers with easy payment options to inspire long-term relationships?​

You've poured your heart, soul, investment revenue, and one jillion sleepless nights into creating an incredible SaaS product offering. And you know exactly how it will change the game for so many people out there. There’s just one obstacle - you haven’t got many customers walking through the proverbial door. As a fellow SaaS company, we understand that customer acquisition is the lifeblood of any SaaS business. That means that if there isn’t a solid strategy to bring them in, even the most brilliant products won’t get traction. It’s a frustrating place to be, and it really puts the pressure on you. The good news is that you’ve got plenty of options for where to go to supercharge your customer acquisition strategy. There are a million articles out there on strategies like: Contacting your customers personally to find out their needs Investing in SEO-boosted content marketing Referral rewards Personalized onboarding Webinars, demos, and masterclasses And those are all great recommendations. But if you want to get more customers, you’ll have to do things the others aren’t doing.That’s why we’ve pulled together some of the most out-of-the-box customer acquisition strategies to get your creative juices flowing. Because your next customer might be where you least expect it. Develop relationships with universities and students This is more of a long game and works in two ways. First working with universities can give birth to interesting research, publications, products, and campaigns. You also establish your credibility faster, expand your brand and business network, and get more attention all around. When you work with students (offering them free webinars, inviting them to your events, mentoring), you establish brand loyalty and have access to a potential workforce. Co-create content with lateral industry influencers Sometimes shortcuts are great! Industry influencers can help you make valuable content that shows off your expertise and the benefits of your SaaS product. It’s important to choose them wisely - they should be reliable, have a good reputation, and have an audience that needs your solutions. And, importantly, broaden your network of influencers. You want influencers in industries that can benefit from your solution. Macro-influencers will have a larger audience over a wider geographical area, but micro-influencers will have a small, locally-based audience. Which would work best for you? Targeting niche online communities It really can pay to go super-niche. Find and comb niche online forums, social media groups, and other communities where your target audience is engaged and active. You’ll have to invest some time and give the community value. Engage with them by sharing helpful content. Answer their questions. Occasionally showcase your SaaS product's value- doing it all the time will turn them off. Hosting virtual hackathons or innovation challenges Bring in all the tech-heads for some fun - developers, data scientists, people in incubators - bring ‘em all to create innovative solutions using your SaaS product in a virtual challenge. Always select a good prize that will generate buzz. Yeah, free subscriptions can be great, but people love big bucks. The competition can show the versatility of your software, so be open-minded about how people might want to use your solutions. With Bluefort’s end-to-end SaaS software platform, you can streamline your processes and take automation to the next level, to effortlessly personalise your customer experience. Use augmented reality (AR) and virtual reality (VR) experiences This is a great way to be memorable. Create immersive demonstrations of your SaaS product so that potential customers get a better understanding of how your software makes their life easier. What would their world look like with your solutions in it? How would they feel better? Create a networking community for your customers One of the most tantalizing (but rare) strategies we’ve come across is creating chances for their own customers to meet one another and develop relationships outside of them. They did everything from live events to promoting the customers’ business and even personal introductions. If potential customers know that you’re so dedicated to their success that you’ll form outside relationships for them, they’ll be more likely to sign on. Don’t ignore Z They’re around 1/4 of the workforce and they’re inexplicably ignored for the most part. But soon they’re going to be making a lot more of the crucial decisions, so why not give them the attention others won’t? Here are a few points to drive home how they can be reached: 62% of Gen Z said social proof makes them confident to buy something. Gen Z holds $44 billion of buying power in the U.S. 46% of Gen Z say they are stressed all or most of the time. 37% of Gen Z rejected a job because it clashed with their ethics. (stats https://www.answeriq.com/gen-z-statistics/) Even just general stats like that shed light on the financial potential and what types of problems they’ll need solving. Collaborating with charities and non-profit organizations Consider partnering with social causes that align with your company’s mission and values. Whether you collaborate on content to raise awareness, co-sponsoring live events, or giving them your software solutions for free, there’s a huge range of things you can do. It’s all about getting creative and figuring out how you can best meet their needs. Working with charities and NPOs shows you’re committed to your beliefs and want to make a positive impact. It’s a great way to build trust and make the world a better place at the same time. You can do it When it comes to customer acquisition strategies, your strongest ally is always going to be the unshakable belief in your product. That will give you the strength and stamina to put in the work you need to get those long-life customers. Stay creative and open-minded as you figure out which acquisition strategy combination will work best for you and any given time. Though the well-traveled paths can offer plenty of help, being willing to do the things that others aren’t, can help you find the customers that others have overlooked or been unable to reach. Keep pushing the boundaries of what’s possible. After all, that’s what worked for your products. 86% of consumers will leave a brand they trusted after two bad customer experiences. - Emplifi So if you’re looking to give your subscribers the best possible experience (and reduce churn!), make sure personalization is at the top of your priority list—it could be the difference between success and failure. And if you give these SaaS customer personalization tips a try, you’ll be on track to providing them an unforgettable experience that keeps them coming back for more. Want to see how you can gear up your SaaS business for success, through streamlined processes and automation, with Bluefort’s solutions?

Ah, the human brain – yeah, it keeps our bodies going (can’t say the same for the knees past 40, obviously). But it can also use emotions and personality traits to mess us up in ways we might not even realize. Like with self-esteem. Relationships. Pricing strategy. It’s true - pricing strategy has emotions at the heart of it. On the surface, the SaaS industry has made pricing a crucial part of driving growth and customer acquisition. And SaaS companies have to strike the right balance between perceived value, affordability, and profitability. However, all of that has to be balanced against our brains and its mess. Stuff that not only gets in the way of making sound pricing decisions but downright sabotages the whole thing. Allow us to explain. Signs your brain’s secretly sabotaging your pricing There are tons of ways your brain will lead you astray when making the big pricing decisions: Fear of change Doesn’t matter how impulsive or free-spirited you are, all of us fear change. Don’t believe us? Then stop being impulsive and free-spirited. Change is scary, and a pain. Our primordial brains are wired to resist it. But eventually, we have to change our prices. That kicks in fear and uncertainty. Will customers run away? What if they think we’re not worth it? Stubbornness Clinging to an outdated pricing strategy like we’d cling to the cool side of the pillow on a boiling hot night is bad for business. Products change. Markets evolve. Customer expectations are all over the place. A closed mind helps no one. Laziness Oh boy. The idea of lazy people in SaaS is confusing to us- what are you doing here? This is no place for the weak! But we guess it happens. Complacency is the sworn enemy of progress. Loss aversion Our brains feel the pain of loss more than gain. We’ll bet you still remember when you were a kid and your scoop of double-chocolate ice cream plopped right on the ground. You might fixate on the fear of losing customers, revenue, and good feedback if you change, no matter how great your product is. Hiding Hiding’s great when it’s your neighbor who’s electric sander you haven’t returned. But hiding with pricing? You might be all about safety in numbers- jump on the latest pricing trend or copy your competitors. This means you’ve lost sight of your own USP. If you add up all these things together, they mainly can be traced back to one thing - fear. Fear you won’t make the right decisions. Fear you aren’t worth money. Fear they don’t understand you’re worth the money. Fear of getting it wrong. It’s easy to forget about all the amazing things we’ve accomplished. Building a SaaS company is no joke! It requires grit, vision, hard work, and commitment. That’s what makes the brain such an insidious little beast - it can just pick one thing and mess it up. With Bluefort’s end-to-end SaaS software platform, you can streamline your processes and take automation to the next level, to effortlessly personalise your customer experience. Stop it in its tracks Maybe you recognize one of the above signs. Maybe you recognize more than one. There’s no difference between this type of self-sabotage and wearing a high-powered hearing aid to a fireworks display. It’s always going to be a disaster. The thing is, there are things that can help turn it all around. Here’s how. Giving yourself the best chance After you confirm your market research is all up-to-date, it will be a lot easier to check those emotions and traits making sure they align with what you want to do. There are specific pricing strategies to think about when you figure out which is the best approach for your SaaS offering. Selecting the right strategy (or combination of strategies) depends on things like your target audience, industry landscape, competition, and unique value proposition. So, before we get back to our emotions and the like, let’s get down to business for a second. Here are some of the best-known and most popular: Cost-plus pricing This strategy is simply figuring out the cost of making your product/service and then adding a percentage on top for profit. It’s a straight-up approach, but it must align with the ideal customer’s perception of value. So cost-plus needs checking against the market and competition. Value-based pricing Value-based pricing is based on the perceived value of your product/service in the eyes of your customers. This demands a strong understanding of the problems you solve and the benefits you give. This works better when there’s less competition and demands a deep understanding of your target audience. Competitive pricing This is about altering your prices according to your competition’s offerings. This can be a tricky one because it undercuts your USP. Many businesses use competitive pricing as a starting point, and then change after brand awareness kicks in. Tiered pricing Variety is the spice of life. Tiered pricing means multiple plans or packages at different price points, features and benefits. It can be complex to run, but at least you can cater to a range of personas and encourage upgrades. Usage-based pricing AKA pay-as-you-go or metered pricing, this pricing charges customers based on their actual usage. Though it’s tough for the business to make forecasts, this model is very attractive to those whose needs are more flexible. Freemium model This gives basic version of your product/service for free, and offers features and benefits through paid upgrades. This is a great one for customer acquisition, but requires thoughtful planning to convert free users to paying. Captive pricing Similar to Freemium, it involves you offering your customers a cheap core product and then add-ons and accessories that they will eventually need to maximise the core product. The Pricing Page (Dun dun DUNNNNNN!!) A couple of years back, we heard a debate (some would say shouting match with several adult beverages involved) at a conference on whether SaaS companies should have an up-front pricing page. We’re not surprised it’s an emotional issue. The pricing page is ground zero for fear because a potential customer could run for the hills if they know the prices without first hearing the very slick sales script offered by your CSRs and AEs, right? The thing is that when done right, a good pricing page can convert website visitors to customers. But there are elements that need to be included: Clear and concise plan descriptions They should be accurate and easy to understand. Avoid jargon and technical language- your customers probably don’t know it. Highlighting key features Lead with the most important features and benefits of each plan so customers can choose which option is best. Icons or visual cues always help. Easy Comparison with Anchoring Customers love spotting value. You can suggest a higher price first, which makes anything that follows more reasonable. Or offer a slightly high price with a decent offering, but give much more with the higher-priced packages. Pricing transparency Pricing should be upfront because surprises later on make people bounce, fast. Social proof Testimonials, case studies, or customer logos on your pricing page can reassure people you’re worth it. Calls-to-action (CTAs) Make it easy for people to take the next step by including action-oriented, easily spotted CTAs on your pricing page. Flexibility and customization with bundles Give the people what they want- options, flexibility and personalization. Let them customize plans into bundles that are perfect for them- and then as time goes on, they can adjust as needed. Checking out the pricing on your competitors’ websites will give you information on what they’re doing and charging. And customer feedback pages and forums on the prices will give you great insight. Ready to provide your customers with easy payment options to inspire long-term relationships?​ Want to get paid much faster and improve cashflow? ​Revolutionize the way your business handles payments with Bluefort TAPP. How to get over those sabotaging traps in your pricing Finding the perfect pricing strategy is an ongoing process that requires continuous iteration and optimization. As market conditions and customer preferences evolve over time, it's essential to adapt your approach accordingly. Here are some tips for optimizing your pricing strategy: Regularly conduct A/B testing Fear usually comes from the unknown. We’re not sure what’s going on, so our brains catastrophize everything. The great thing about testing is that although the wait for results can give a little anxiety, at the end you have concrete results. Being in the SaaS industry, you are already great at experimenting. That’s how you ended up with your products. You can also extend this talent for experimenting to your pricing- it takes the pressure off you because you can’t get it wrong. You’re free to experiment with different pricing structures, tiers, and features to figure out what resonates with your target customers. Take the data insights and let that inform your pricing strategy. It’s competitive because your potential customers have already chosen what they like. Solicit customer feedback Some customers are a dream - their feedback shows they love everything you do. And their suggestions are immediately helpful and build on your strengths. Sometimes they don’t give the best feedback. In fact, they might be really unhappy with a product or process, and they don’t mind shouting it from the rooftops. But at least then you can take this feedback and improve, so that you don’t hear it again. But wait - let’s be honest here. Sometimes it’s so frustrating talking to your customers that banging your head against a wall made of straight razors would be better. They’re flaky. They change their minds. They get distracted by your competitors. Their needs evolve. They might not even know what they want. And you’re supposed to get feedback from that? The thing is that even those annoying situations shed light on their needs and problems. That’s why the hiding has to go. It’s about listening and asking questions that deepen the engagement with them. For example, maybe the reason they can’t make up their mind about a product is that the package doesn’t offer benefits that they need - or maybe they can’t see how the benefits would work. But you won’t know that until you talk to them. When you actively seek input from your existing customers (combined with your research on your competitors’ customers), you’ll better understand their needs, preferences, and willingness to pay. They are telling you what to do to make them happy. You can fine-tune your pricing strategy and ensure it aligns with their expectations. It builds trust and cuts down your anxiety and fear. Monitor performance metrics Whether you do it manually or have an automated software solution, this is an important one. Knowledge will make you feel empowered- especially if you’re a numbers person. Numbers feel secure. And they cut down stubbornness because true numbers can’t lie. It’s hard to argue against them. When you keep a close eye on key performance indicators (KPIs) such as conversion rates, average revenue per user (ARPU), and churn rates, you’ll know where you stand. No more guesswork. These metrics show you how effective your current pricing strategy is. And more importantly, it will help you find what you can change. Stay informed about market and industry trends Though this takes some time (and you’ll have to overcome laziness if that’s your Achilles heel), it pays dividends in the end. If you can’t be bothered to do it, bring someone in to do it or subscribe to SaaS industry newsletters and websites. However, you decide to do it, keep your eye on industry trends, competitor pricing, and customer preferences. That will help keep your pricing strategy relevant and up-to-date. Staying informed about where the broader market is moving can help you get over the fear of change because there will be a point where you will HAVE to change unless you want to go the way of Blockbuster and Kodak. And bonus benefit - the more you enmesh yourself in the industry, the easier it will be to also spot future trends to consider in your innovation and product strategies. Iterate and optimize It’s a mistake to see a growth mindset as woo-woo. Growth is great with profit, why wouldn’t it be great for mindset? Part of it can be down to fear of change or fear of failure, of course. But those are part of any process. And they are at the heart of SaaS. Innovation and change are built right in. That mindset of continuous improvement can absolutely impact your pricing because you’re constantly refining and optimizing your pricing strategy based on data, feedback, and market conditions. Remember that pricing is an ongoing process, not a one-time decision, and be prepared to adapt as needed. It’s an ongoing improvement, just like you. Just like your business. Conclusion In the competitive landscape of SaaS, pricing can be a make-or-break factor for your business. On top of that, sometimes our brains can sabotage our efforts - even with things as business-y as pricing. However, by becoming aware of some of the emotions and personal traits that buzz around our head during the decision-making process, we can figure out if there’s something behind our pricing. And once we know about our pricing options and how they can help us simmer down the noise inside, the road to pricing success opens. Don’t let mind tricks get the best of your business. You can craft a pricing strategy that reflects your product's value and drives sustainable growth. You’re a SaaS company and deserve to profit off your hard work and effort. The future is yours if you want it! 86% of consumers will leave a brand they trusted after two bad customer experiences. - Emplifi So if you’re looking to give your subscribers the best possible experience (and reduce churn!), make sure personalization is at the top of your priority list—it could be the difference between success and failure. And if you give these SaaS customer personalization tips a try, you’ll be on track to providing them an unforgettable experience that keeps them coming back for more. Want to see how you can gear up your SaaS business for success, through streamlined processes and automation, with Bluefort’s solutions?

There are many articles and pieces of content out there on SaaS omnichannel issues. As there should be - it’s an important topic! However, not a lot of people have thought about how SaaS omnichannel strategies can impact employee satisfaction. But it does. And knowing about it can help make operations faster and employees happier. It’s tough to work in SaaS. The pressure can be crazy. That’s why we’re here to help spread the word about opportunities that make a SaaS company stronger, and its employees more satisfied and engaged. So from one SasS company to another, let’s dive into the world of SaaS omnichannel issues, what it has to do with employees, and how SaaS businesses can overcome these roadblocks to create a work environment that rocks. Understanding SaaS Omnichannel Issues An omnichannel approach aims to give customers a seamless and consistent experience across multiple channels and touchpoints. This requires a joined-up approach to the customer success tools for smooth communication and collaboration. And it means data consistency throughout the company. That can be a massive ask. A mammoth task. Because businesses usually face a couple of challenges when trying to integrate multiple tools: 1. Integration issues: Combining platforms is complex and time-consuming. It’s easy to be seduced by ‘best-of-breed’ customer success tools, but what about the plumbing? 2. Data consistency: Accurate and up-to-date data across all platforms is daunting. How often have we been on the phone to a contact centre and they ask you to hold whilst they log into another system? 3. Cross-platform communication: How likely is good communication and collaboration between teams across platforms? It’s not uncommon to have miscommunication or delays. With Bluefort’s end-to-end SaaS software platform, you can streamline your processes and take automation to the next level, to effortlessly personalise your customer experience. How SaaS Omnichannel Issues Torture Employees Okay, maybe not “torture”. Though sometimes it probably feels that way. Here’s a tip of the iceberg as to why: 1. Lower job satisfaction Dealing with multiple SaaS platforms and fragmented systems and processes makes employees frustrated. And frustration is not a good emotional place to be. Have you ever made a good decision when you were really frustrated? We haven’t. 2. Increased stress levels The additional workload and inefficiencies caused by omnichannel issues can contribute to higher stress levels for employees. 3. Reduced motivation When employees feel they cannot meet customer expectations because of internal structures, their motivation and sense of accomplishment plummets. They’ll be unable to think of creative solutions, collaborate on new ideas, or even care what happens to the brand. 4. Higher employee turnover If it looks like a company isn’t going to provide the tools and processes employees need to succeed, they’ll be out of there the millisecond they get an offer somewhere else. They’re only humans…humans that every single lunch break debate running for the hills to be a hermit and never speak with anyone ever again. 5. Decreased productivity When employees have to waste their time managing badly connected systems, you can kiss their productivity goodbye. And that’s the eventual kiss of death for your SaaS profitability. Lower employee job satisfaction and engagement is a killer for SaaS companies. Even if you can replace employees fast, it sends your costs through the roof. What Needs to Change So, how can businesses tackle these SaaS omnichannel issues and make their workforce satisfied and engaged? Here are three of the most popular strategies: Investing in one platform When employees can access everything they need in one place and there is no Victorian plumbing, processes are streamlined. Team collaboration is better. This not only reduces the workload and stress employees face - it also ensures they have access to accurate and up-to-date information, everywhere and anywhere. Implementing effective training programs When employees have a thorough understanding of the customer success tools they're using, they are efficient and frustration becomes a thing of the past. Comprehensive training programs and ongoing support give employees the confidence and experience they need to excel. That’s simply because they have the knowledge and skills they need to tackle any challenges that might crop up. Encouraging open feedback and communication Employees need a culture of improvement and open communication. They need to feel heard and a sense of control in their environment. Your Customer Success Managers are speaking to customers all day long. Believe it – they have all the answers you need to increase your bottom line. Seeking feedback and implementing suggestions also helps a business show its people that the company is dedicated to improving the work environment and supporting their teams. Conclusion All SaaS companies work best when their employees are happy with the job. The connection between SaaS omnichannel issues and CSM satisfaction may be unexpected or passed over, but it's undeniable. When you address the challenges of going omnichannel you can not only improve your operations but also create a more satisfied, engaged, and productive workforce. And that’s the kind of investment that will pay your SaaS business back in dividends. 86% of consumers will leave a brand they trusted after two bad customer experiences. - Emplifi So if you’re looking to give your subscribers the best possible experience (and reduce churn!), make sure personalization is at the top of your priority list—it could be the difference between success and failure. And if you give these SaaS customer personalization tips a try, you’ll be on track to providing them an unforgettable experience that keeps them coming back for more. Want to see how you can gear up your SaaS business for success, through streamlined processes and automation, with Bluefort’s solutions?

What your Seed, Series A, and Series B investors desperately want in your pitch The thing about investors is that they need to be…alive.   But when some SaaS companies pitch for funding, they don’t realize that it’s their responsibility to keep these investors that way.   Investors hear one billion pitches a week. Seed pitches. Series A pitches. Series B pitches. Please-please-we-are-begging-you-we-really-need-this-cash pitches.   Okay, maybe not a billion pitches, but it’s got to be close.   Investors live in the trenches. They’ve heard everything. They’ve eaten hundreds of terrible biscuits and had god-knows-how-many lukewarm coffees.   And they have seen the same mistakes over and over.   Here’s the usual sequence of events. They sit there. Then their hearts sink as soon as they realize this is going to be terrible. Cue the boredom. The tortured introspective speculation on what they did in a past life to deserve this, and then…  Before you know it…  Best case scenario, their eyes roll in the back of their head and BAM! They’re in a kill-me-now coma.   Worst case scenario, they retire to the floor, roll up into the fetal position, and let their soul leave their body forever because “I don’t care I’m headed straight for the 7th circle of hell, ANYTHING is better than this pitch. Goodbye cruel world and if anyone plays Celine Dion at my funeral I WILL HAUNT THEM NEAR, FAR, WHEREVER THEY ARE.   But you as a SaaS company need that sweet, sweet green. You want them to make it rain on you, baby!   So how do you…not kill them in the pitch?    Here’s a guide to some of our best tips, gathered from real life experience and a little bit of research.  Note- this is not the usual stuff like differentiating your brand from your competitors, including success stories, showing your traction, and defining your market. That’s a given.   This is the real stuff. Ready?   1. Be somewhere in the ballpark with your financial projections and valuation. Actually, at least be on the same planet.  One of our favorite things about watching Dragon’s Den and Shark Tank is the look on the investors’ faces when the pitcher values their business at one jillion dollars. It’s absolute GOLD.   If you inflate the value or projections to ridiculous heights that you can’t defend, investors will shut down immediately. They also won’t trust you.  Special Tip: Use data. Data. Data. Data. Data that’s not been manipulated. Put together your numbers and ask that annoying family member who has questioned and criticized every single thing you’ve done in your life to have a look. If you shut them up, you’re probably okay.   2. Answer all questions. Honestly. If you dodge questions, you’ll make even the most botoxed eyebrow raise. Anticipate everything that they might ask and be prepared.   There’s no room for vagueness or side-stepping anything. You’ll look dishonest and clueless - which is great when you’re running for office, but not a good look when you’re trying to get a wad of cash.   Special Tip: Practice answering tough questions - if you’ve got a teenager, ask them to cross-examine you. If you don’t have a teen, ask someone who isn’t your biggest fan. And if you don't know the answer to a question they ask, figure out how to admit it gracefully and offer to follow up with the information later. 3. Avoid death-by-PowerPoint  Do you really need those slides? The kinds of slides that kill investors are the ones that have 10 bullet points on each, 3 quotes, 17 colors, and always some kind of photo of a mountain.   The problem is the investors won’t know where to look and they’ll be too distracted to listen to what you’re saying.   It’s like putting a juicy sandwich on the counter while you try to tell your dog what to do. Is that dog capable of hearing anything you’re saying?   Special Tip: Be ruthless with what goes on the slides and do no more than 10-15 of them. Use relevant visuals. Avoid walls of text - use bullet points that are as short as possible.  4. Talk to EVERYBODY  This is an unspoken rule that most people have no idea exists but it is LETHAL when broken. Not only do you address everyone sitting in front of you (not just the most important person), but you speak their language.   Each person has a slightly different way of communicating.   It takes some time to get the hang of personalizing communication, but in the end, it will be worth it.   There are many books on this (the best being Surrounded by Idiots by Thomas Erikson, which is a really fun read). Erikson argues that there are ideas people, numbers people, security people, and take-charge-bull-in-a-china-shop people. And some people are a mix.   If you're not flexible in how to talk to people, you risk losing them.   For instance, if you do your presentation as all numbers, you lose the big-sky thinkers. If you focus on “MUST ACT NOW! DIVE! DIVE” you’ll lose the people who like to feel secure and build slowly.   The best pitches have a little bit of everything, but are still tailored to each specific group of investors. It’s a total pain, but when you go above and beyond, you place yourself in front of your competitors. Special Tip: Research your investors beforehand so see how they like to communicate, and what’s important to them. Then adapt all your stuff to that- including the types of questions they’re likely to ask.  5. Remember that investors are big EMOTIONAL babies  Actually, everyone is. If someone says they aren’t a big emotional baby, step back because their pants are about to spontaneously combust from all the lies.   EVERYONE is emotionally-driven, so people take action for emotional reasons.   You might be thinking, “What about those logic and numbers people?” They’re logic and numbers people because logic and numbers make them feel safe and secure. That’s emotion.   Special Tip: Tap into how your investors feel- whether it’s how their pain points make their lives crappy or how amazing they’d feel investing with you. Show them you get how they feel. Wrap them up in a metaphorical blankie. They’ll realize you understand them.   6. Kill your ego ASAP This rule is the one that is the least popular with a lot of honchos, but WE DON’T CARE. Ignore it, and you'll send your investors into an aneurysm-inducing rage.  The best pitcher is not necessarily the head honcho. The best pitcher is the person who tells the story best. It might be the CRO. It might be the owner. It might be the kid who sorts the mail and goes to get lunch for everyone. We don’t care.   We’re not saying don’t be there at the pitch. Be there for questions and clarification. But when it comes to the pitch itself, check your ego because if you are a bad or boring pitcher, you will not escape the damage your one-person-sideshow-circus-little-stunty-stunt will cause.  Special Tip: Hold auditions. Do what you gotta do to find the best person. Then talk to your pitcher about how much time they’ll need to get ready. Then double that time. And don’t make them carry their usual workload while they’re in prep (unless you want to kill them as well as the investors).   7. Tell a story. But good. People love stories. It’s in our DNA. Without a story, the pitch will feel flat. Don’t make it too long- 10-45 seconds is great. Really commit to the story too- we want voices, excitement, inflection, the lot.   Ignore stories at your investors’ peril. We once heard about this pitch that didn’t have a story- and the investor was so upset by this, that her heart literally smashed out of her chest, and as she fell, dying, trembling and weeping in her last moments on this very earth - trying desperately to leave some wise words, anything so that she would be remembered…her heart rolled across the parquet floor…and right into the mouth of the hungry office Rotweiller, KiKi. No! Honest!  You don’t want the same thing to happen to you.   Special Tip: Picking the right story that’s interesting, related to your journey, raises a few questions, keeps the intrigue up. Doesn’t matter if it's true or made-up. But don’t say something’s true if it isn’t- we’re not McDonald’s workers saying they DEFINITELY put ketchup in your bag at the drive-thru.   8. Grab them by the throat* and keep them hooked. *not literally  Have you ever sat down at an event, and about 5 seconds in, you knew coming to this was the worst decision you’ve ever made and you beg God or the universe or the kinda stabby-looking guy sitting next to you to PLEASE KILL ME STRIKE ME DOWN I DON’T EVEN CARE HOW YOU DO IT.   You have about 6 seconds to get and keep an audience’s attention. Investors want you to get to some kind of point right away. If they feel you’re going to waste their time, they will zone out and miss everything you say.   And if they do zone out, they sure as heck ARE NOT going to ask you to start from the beginning.   Special Tip: Start with a bold statement, shocking fact, or that story. Use the open loop method to keep them in the palm of your hand. Open loop is a simple storytelling device where you leave a question unanswered, then do the same thing over and over to build intrigue, till you get to the middle of your speech, then you start answering the questions one by one. That creates relief and closure and keeps them paying attention till the end.   And if all else fails, do your finest chimp-gone-rogue! Leap across the backs of chairs and tables! Create chaos and absolute scenes! Smash bananas on their heads! That’ll get their attention.   9. Tell them what’s in it for them.  This happens all the time – people tell the investors in the pitch over and over what their own company will gain if the investors give them money.   Bigger and better teams.   Security.   More market expansion.   Maybe the company's sales teams will be able start sleeping again.   Hooray, right?   But here’s a breaking report from Hard News: THE INVESTORS DON’T CARE.   What they care about is what’s in it for them.   What do they have to gain?   How will they feel if they invest?   How will their world be different?   How does this investment help solve their problems?  And why they should pick you, versus the Taylor-Swift-concert-sized pool of companies who pitch before and after you?  Special Tip: Just be honest, whether that’s equity, dividends, or a share of the profits. Give real projections for return on investment (ROI) and always include exit opportunities. 10. Go sticky. Look at people on a dating app - there’s so much choice they mindlessly swipe over and over, left, right, right, right, left. Now wait a week, then ask them to talk about even 10 of those faces they swiped on.   They can’t.   In fact, they won’t remember 99% of those faces. This is called choice blindness and it’s a real thing. The more choice you have, the harder it is to differentiate and remember the choices.   Choice blindness paralyzes us and stops us from making the best decisions.   Investors suffer from choice blindness because they have so many options. Every pitch is YET ANOTHER ON THE PILE.   That means you have to figure out a way to make your pitch memorable. Now you could do that chimp-gone-rogue strategy we mentioned before, or you create what’s called a sticky sentence.  A sticky sentence distills everything you’re about into one simple, memorable, short sentence.   The idea is that even if the investors forget important details like financial projections, or tech specifications on your product, this sentence will stick in their brain for HOURS or DAYS or a LIFETIME.   Like a Celine Dion song.   Our favorite example of a sticky sentence is in the amazing book Made To Stick by Chip & Dan Heath. When the film Alien was pitched, the sticky sentence in the pitch was:   Jaws on a spaceship.   Boom. That’s everything you need to know. And it’s hard to forget.   Special Tip: First buy the book (you won’t regret it) and distill everything you are into something that will intrude on their thoughts and plague them anytime they close their eyes, for the rest of their lives. Result!  Conclusion It’s an undeniable fact: dead (and mostly dead) investors hardly ever give up their money.  So you can’t kill them in your pitch. You must be different. You must be passionate. You must not play Celine Dion songs.   If you follow the above points, your pitch will be in a much better state. Do it for you, and for the sake of your investors.   Then get that sweet mon-eh, baby.   86% of consumers will leave a brand they trusted after two bad customer experiences. - Emplifi So if you’re looking to give your subscribers the best possible experience (and reduce churn!), make sure personalization is at the top of your priority list—it could be the difference between success and failure. And if you give these SaaS customer personalization tips a try, you’ll be on track to providing them an unforgettable experience that keeps them coming back for more. Want to see how you can gear up your SaaS business for success, through streamlined processes and automation, with Bluefort’s solutions?

How E-Commerce C-Suite Executives Can Revolutionize Their Business with Subscription Models Are you tired of the constant stress and challenges that come with your e-commerce model?   There’s a solution that allows you to experience the Joy of Missing Out (JOMO) on all those problems that keep you up all night.   In this article, we'll explore how a subscription model with subscription billing might be the solution you’re looking for. So we’ll do a deep-dive into the problems you face, what subscriptions have to offer you, and how there are solutions to the hesitations you might have about subscriptions.   Why JOMO, Not FOMO? Before diving into the details, we wanted to focus on JOMO instead of the more common Fear of Missing Out (FOMO). It’s quite simply this - we like to offer solutions, not problems.   We believe in showing you what you can be freed from and how amazing that can feel.  By helping you embrace the joy of missing out on the problems associated with your current e-commerce model, you’ll be empowered to make informed choices that will benefit your business in the long run.  Your Headaches   As someone running an e-commerce business, do any of these sound familiar to you?    Unpredictable revenue: Your business relies on one-time purchases, which makes revenue less stable and much harder to forecast. You might also struggle with pricing strategy. It’s stressful because unpredictability is not good for decision-making and long-term planning.   Lower customer retention: Customer retention is a struggle because one-time purchases mean lower customer lifetime value and higher marketing costs. Difficulty in differentiating from competitors: In a crowded e-commerce space, it’s difficult to stand out from the competition. How do you offer a sense of exclusivity that brings and keeps customers?  Inability to build a community around your brand: A sense of community is tough to build with one-off customers. This can limit your brand's growth because communities create word-of-mouth and brand advocacy.  Struggling to maintain consistent cash flow: You handle inconsistent cash flow, which scuppers future investments and budget management. Vulnerability to seasonal fluctuations or economic downturns doesn’t help.   Fortunately, you can be freed from all of these with the power of a subscription model with regular billing, whether you fully switch or do a hybrid model.   Subscriptions bring you the joy of missing out on your problems.   Bluefort's end-to-end solution, helps you address all your subscription management challenges, through the power of automation. Benefits of Subscription Billing  Besides the amazing feeling that missing out on those challenges can give you, let’s look at the individual benefits that your e-commerce business can enjoy from a subscription billing model.   Predictable revenue: Subscription models generate recurring revenue, giving you a stable and predictable cash flow. This means you can make better decisions about investments, growth, and resource allocation.   Improved customer support and customer retention: Customers are more likely to stay loyal when they’ve invested in a recurring service and have an ongoing relationship with the business. This means lower customer acquisition costs and the added bonus of free word-of-mouth marketing.  Increased customer lifetime value: You can take a good customer ROI and kick it up a notch further by enjoying a higher customer lifetime value. Focus on customer retention and satisfaction and you’ll watch your revenue grow while missing out on the stress of chasing short-term sales.  Tailored offerings for your customers: You can create and offer the personalised experiences that customers demand. They’ll love you for it and you get an advantage over the competition. Win-win!   Easier upselling and cross-selling opportunities: When you offer subscriptions, you already have a captive audience that’s engaged with your brand. So it’s easier for you to introduce new products or services and upsell or cross-sell to your existing base.   Your e-commerce business can be more resilient, customer-focused, and profitable. So, why wait?   The Importance of a Subscription Billing Strategy  A subscription model needs a solid subscription billing strategy.  It’s not just a smart move – it's essential for long-term success.   That requires a solid strategy that not only helps you optimize pricing and increase customer retention, but also improves cash flow and fosters stronger relationships with your customers.  Optimizing pricing - One of the most critical aspects of your subscription billing strategy is determining the right pricing for your offerings. By investing time and effort into researching your target audience and testing different pricing structures, you can find the sweet spot between affordability and profitability. Everyone’s happy with the right price.   Reducing churn and increasing retention - Who likes to see their hard-earned subscribers walk away? You reduce customer churn by consistently delivering value and addressing any issues that may arise. That means more revenue.   Improving cash flow - A well-planned subscription billing strategy delivers recurring revenue. It’s easier to budget, invest in growth, and allocate resources.    Enhancing customer experience - A well-crafted subscription billing strategy makes sure customers get an excellent user experience. This keeps them engaged but also encourages them to spread the word.   Gaining a competitive edge - The strategy should differentiate you from competitors and position your brand as a leader in your industry.   Key Considerations for a Successful Subscription Model  Of course, you can’t just snap your fingers and WHAM, you’ve got the subscription model churning away.   E-commerce brands that run subscriptions have key considerations that need to be thought about and included.   Understanding their target audience: It all starts with knowing who you're serving. Dive deep into the needs, preferences, and pain points of your ideal customers to create tailored subscription offerings that resonate with them. The better you understand your audience, the more successful your subscription model will be.  Defining pricing and billing terms: Finding the sweet spot between affordability and profitability is crucial when it comes to pricing your subscription offerings. Take the time to research and test different pricing structures and billing frequencies to determine what works best for your target audience – and your bottom line.  Creating a seamless user experience: Nobody likes a clunky online experience, right? Make sure to design a smooth and intuitive customer journey, from signing up to managing their subscription. A positive experience with your brand will keep subscribers coming back for more and singing your praises to others.  Implementing effective customer support: There's nothing quite like feeling heard and understood when you have an issue with a product or service. Providing timely and empathetic customer service is essential for fostering trust and loyalty among your subscribers. Remember, communication is key, and your customers will appreciate it!  Regularly evaluating and refining your offerings: The e-commerce landscape is constantly evolving, and so should your subscription offerings. Keep a finger on the pulse of your customers' needs and preferences and be open to making changes and improvements based on feedback. This adaptability will not only keep your subscribers happy but also help you stay ahead of the competition.  The great thing is those key considerations will set you up for success because they’ll turn into your guiding principles.   Of course, you might be thinking, “Not so fast. A subscription model isn’t a bowl of fries with ketchup on the side while I’m sitting in 25-degree sunshine next to a pool. It’s not perfect.*”   You’re right. It does have challenges.   Facing the Challenges Head-On  So, while the benefits of subscription billing are pretty enticing, there are some challenges.   But that’s exactly what you’d expect on the journey to greatness.   Challenge 1: Managing customer churn: It can be an obstacle in subscription-based e-commerce, and there are a variety of reasons, including mistakes, missed opportunities, not understanding customer wants and needs, and products that don’t target or solve their problems.   Challenge 2: Navigating complex tax regulations: Intricate tax rules vary across regions and countries and can muddle things. Compliance can be daunting and it’s a high-stakes situation.   Challenge 3: Scaling your subscription business: When the subscriber base grows, so do demands on your time and resources. That means investment, higher costs, and less on the bottom line. Before you run for the hills (or at least click off this article), we’ve got to point out that these challenges are easily get-aroundable.   The solution is simple. So that joy of missing out is still way within your grasp.  *Confession time - fries by the pool is not the kind of joy of missing out that we’re down for.  To overcome these subscription challenges, you need one thing. The right tool. And that’s automation.   The Role of Automation in Subscriptions  It’s the tool that kicks all the joy of missing out into uber mode.   Harnessing the power of automation in your subscription-based e-commerce business can streamline processes, reduce errors, and help you focus on what really matters – your customers.   Here’s just a few of the ways how automation enables the subscription model:   Automated billing and invoicing: Manual billing and invoicing are gone! Automation generates and sends accurate and timely invoices to subscribers. How many hours will that free up for your business? Efficient customer communication: Subscribers stay informed,  engaged and connected to your brand with personalized emails, notifications, and marketing messages.  Accurate tax and compliance calculations: Fear of regulations is a thing of the past because compliance is part of the beauty of automation. Reliable, easy-to-access figures make everything easy to calculate and follow.  Streamlined subscription management: Automation tools free you from tasks like updating payment information, processing cancellations, and handling upgrades or downgrades. It recognizes revenue too. Data-driven insights: Automation collects and analyzes data on your subscribers giving you valuable insights into what they want and need, when they want it.  Automation in your subscription-based e-commerce business saves your time, resources, streamlines processes, maximises revenue opportunities, and creates an enjoyable experience for your customers.   Then bottom line is this. You deserve to miss out.   You deserve to miss out on the challenges, costly mistakes, and headaches that keep you up at night.   Experience the joy of freedom to not only grow, but have the time and extra resources to pursue the vision you’ve had for your company.   86% of consumers will leave a brand they trusted after two bad customer experiences. - Emplifi So if you’re looking to give your subscribers the best possible experience (and reduce churn!), make sure personalization is at the top of your priority list—it could be the difference between success and failure. And if you give these SaaS customer personalization tips a try, you’ll be on track to providing them an unforgettable experience that keeps them coming back for more.Ready to streamline your processes, reduce errors, automate your subscription management operations, and finally focus on your customers?

The Surprising Ways Businesses Can Be Self-Destructive  Your company might be its own worst enemy.   It’s a big thing to say, but it’s true. Just like individual people, organizations can fall into patterns of self-sabotage and self-destruction without even knowing it.  And this tendency doesn’t have to be a huge and obvious one-off crash and burn. It can be like a drip, or a chipping away, that you only notice after your company or the circumstances that it’s in are unrecognizable.   How do we know when our company is acting against its best interest? A look at why companies act this way, and some hard-hitting questions can help with the answer to the question–   Are we sabotaging our own success?  The Hidden Face of Self-Destruction   Self-destruction doesn’t RSVP before it shows up. So it can be hard to identify.   We often think of self-destructive companies as those that fail to learn from their mistakes, refuse to try new things, or consistently ignore opportunities for growth.   But have you ever considered that self-destruction can also manifest as fear of failure, fear of success, feeling unworthy of accomplishments, or even refusing to invest in the company's future?  With Bluefort's end-to-end platform, you can streamline and automate your processes to ensure your business thrives and succeeds, as it grows. It's time to take a closer look at how these behaviors can hold businesses back and ask ourselves: are we unknowingly contributing to our own demise?  Why Do Companies Engage in Self-Destructive Behavior?  We need to first realise that people make decisions based on emotions and experience. Even people who pride themselves in being “numbers people” are that way because numbers make them feel safe and secure.   There’s nothing wrong with it- we can’t help it. We’re emotional beings that have, since we were first around, tackled the most emotionally-driven instinct that there is - survival.   So what are these emotions that can make us act for our business in a way that goes against our interests?   One of the primary reasons behind self-destructive behavior is fear. Fear of change or failure can paralyze any worker in any company, preventing them from taking risks, seizing opportunities, or trying something new.    This doesn’t mean that fear is bad. Our minds are often trying to protect us. But if that fear becomes paralysing, then we lose confidence in ourselves to be able to find solutions.   On the other hand, fear of success can also hold businesses back. Any wins that a company might get put on a lot of pressure. They realise they will have to keep doing better. Keep pushing, keep winning. That can be too much if they haven’t got the foundation to do better. So they stop the fight to the top and stay where they are.  Another common one is unworthiness. This might sound a bit woo woo, but people strive for what they feel they deserve. Maybe decision-makers don’t feel they’re ready yet. Maybe they think they can’t handle engaging with their competition. Maybe they can’t picture themselves as truly successful.   You can’t grab the brass ring if you think you don’t deserve it.   But what about stubbornness? Many organizations cling to familiar practices, unwilling to embrace change or innovate. This resistance can come from misplaced priorities, such as going for short-term gains over long-term growth. Or valuing tradition over progress. Or hiring people (and keeping them) for the wrong reasons.   It all comes from a need for the feeling of safety combined with seeing the world for what they wish it was, not for what it is. And our world is constantly in flux. Case in point: Blockbuster were once THE go-to spot for movie nights, but their fear of change ultimately led to their loss of the market. When digital streaming started gaining traction, Blockbuster couldn't let go of their brick-and-mortar business model.   The leaders who were able to make decisions hesitated to understand that change is inevitable. And they lost faith in their ability to innovate again, in the amazing way that led to their success in the first place.  If any of these sound familiar, you might be operating your company from a place of self-destruction. No judgment here - we all face this struggle at some point or another.   But what can you do to stop the ship before it hits the proverbial iceberg?  Breaking Free from Self-Destruction: Embrace Change and Confront Your Fears  The hardest part is acknowledging that your company’s self-destructive behavior exists and has to change. But that’s the beautiful thing about acknowledging it - then you’re free to tackle it.    Once you've identified the patterns holding your company back, you can begin to address them head-on.  Embrace change and innovation: It’s scary to change. It can be terrifying. Change is so hard that psychologically the gain must be THREE TIMES the benefit of what it costs us to make the change in the first place.   But we can’t let stubbornness or fear of the unknown hold us back. Encourage your team to think outside the box, explore new ideas, and challenge the status quo. And then give yourself and your teams the time to put these things into practice.   Foster a culture of continuous learning and improvement. Failure is not only an opportunity for growth and learning, and it is PART of the process of a company’s growth. It’s only a setback if you don’t learn from it.   Confront your fears: Whether it's fear of failure, success, or unworthiness, these emotions can be powerful drivers of self-destructive behavior. Recognize and confront these fears, understanding that they are natural but should not dictate your company's actions.   Figure out where the fears come from (there’s always a source) so that they can be addressed. Embrace vulnerability, and consider seeking out potential partners and collaborators from companies who have experienced what you have. They get it.   And remind yourself that every organization faces challenges and uncertainties- it's how you respond to them that truly matters. Have more faith in yourself, your team, and your company: Figure out what success means to your company and then create an environment that gives you the best chance to get it. That means reevaluating the company’s priorities, goals and practices.   Hire the right people - diverse people with a wide variety of experiences, and who share your vision and possess the skills, creativity, and adaptability needed to drive your company forward. Foster a growth mindset, getting everyone to ask the question- what can we do better.  You can figure out the solutions you need to your challenges as long as you know what to do and where to get help when you need it.   Invest in your company's future: Sometimes investing in ourselves is one of the most difficult things to get used to. But overcoming self-destructive behavior often requires investment, whether it's in employee training, technology, or research and development.   You have to be willing to allocate resources toward initiatives that will promote your safe, long-term growth, even if it means sacrificing short-term gains. You are worth it. Your company is worth it.   Moving Forward: Building a Resilient and Thriving Organization  Breaking free from self-destructive patterns is not an overnight process.   It will require self-awareness, commitment, and a willingness to confront the fears and behaviors that have held your company back.   And to not fall into the trap of getting angry with yourself or judging yourself about what your company has done in the past.   It’s okay to ask those tough questions. And then give yourself the grace to grow- it’s part of life. When we know how to do better, we do better. That’s really what it’s all about.  Once you go forward with awareness of which emotions are in charge of your decisions, you can guide yourself to taking action in a way that makes your business thrive for the future.  86% of consumers will leave a brand they trusted after two bad customer experiences. - Emplifi So if you’re looking to give your subscribers the best possible experience (and reduce churn!), make sure personalization is at the top of your priority list—it could be the difference between success and failure. And if you give these SaaS customer personalization tips a try, you’ll be on track to providing them an unforgettable experience that keeps them coming back for more.Want to see how you can gear up your business for success, through streamlined processes and automation, with Bluefort's solutions?